alana, pole sport wear

Everything starts in the dance

Lightness, balance and freedom of movement are what the brand is being built to hold.

The world

One set, five lights

One set repeats across everything the brand pictures: a podium, an arch, a sphere, a cloud, a reflection, and a room with no edges. It is ordered by colour, warm through cool.

01 · RosePodium and cloud, standing in water
02 · PurpleArches, and a sphere held above them
03 · MagentaBubbles, in a room with no edges
04 · PastelColumn and podium, the coldest light
05 · CyanMarble, and the floor as a mirror

The palette

Four values, named